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Key Social Media Marketing Best Practices:
- Add Graphics – The Championship graphic shown in the Legends Jr Tour image is put together well with a good photo and simple graphics overlaid. It makes the image pop and gives it a “Tour” type feel making the players more prone to share and increase reach.
- Feature your staff – As shown in the Texas Golf Association post, the staff is what helps Associations succeed. Yes, the players are important but the staff is also. Highlight make them personalized so when players come to events, they feel more comfortable with the staff at check-in.
- Optimize text and gain more readers by breaking up lines and posting different text content per platform. Legends Junior Tour shown on Instagram is shorter with more use of emojis. Texas Golf Association shown on Facebook is longer and more in-depth.
Both examples shown above are fun ways to engage on social and are easy to replicate by all Member Associations.
Links to both posts for additional context can be found below
www.facebook.com/TexasGolfAssociation/posts/…
www.instagram.com/p/Cp1GtvrNZTC/… |
