AI in Practice | A Behind-the-Scenes Look at Indiana Golf
AI is quickly becoming part of everyday work across associations. The real opportunity is figuring out how to use it in a way that actually helps.
At Indiana Golf the approach is simple. It’s not about complex systems or overhauling processes, but using accessible tools to support the work already being done. We connected with Renee Biller, Communications and Marketing Manager at Indiana Golf, to take a closer look at how AI fits into her workflow and where it is making the biggest impact.
One of the most effective parts of Indiana Golf’s approach is that nothing about the workflow has been completely reinvented. After a long day covering a tournament, Renee is already gathering notes, results, and key storylines. The difference is in what happens next.
Instead of starting from a blank page, she speaks directly into ChatGPT to build a structured draft. At the same time, she uses Otter.ai to capture quotes that can easily be worked into the story. It’s a simple shift but it removes one of the most time-consuming parts of the process, getting started and turning raw information into something usable.
Another key part of Indiana Golf’s approach is how AI is used over time, not just on a one-off basis. Rather than starting fresh with every task, Renee works within ongoing conversations, allowing the tool to better understand Indiana Golf’s tone, structure, and preferences. This creates a more consistent output and reduces the amount of time needed to refine content across platforms. It’s a simple adjustment but one that makes AI more effective.
“ChatGPT can analyze things for you in a matter of seconds and you can tweak every detail. This is done in each individual thread that I have built out. These models remember everything. That’s a key thing to remember, it remembers and stores everything for a long time, and you can really train it to match what you need,” said Renee Biller.
Instead of just generating content it becomes a tool that adapts to your workflow and supports consistency across everything you’re producing. Beyond content creation, AI also plays a valuable role in day-to-day problem-solving and idea generation.
“It can help solve problems in some really crazy ways and it’s a great way to have a brainstorming session,” said Biller.
Renee uses it as a brainstorming partner to work through creative marketing ideas, outline new initiatives, and refine concepts in real time. Whether she’s building messaging, developing an acronym, or simply trying to get unstuck, it provides a starting point that can quickly be shaped and improved.
From troubleshooting HTML issues in emails to working through other technical challenges, AI helps simplify tasks that might otherwise require additional time or outside support.
For smaller teams, this kind of support can make a meaningful difference. Renee manages marketing and communications across Indiana Golf as a one-person team. AI helps streamline that workload, whether it’s serving as a starting point, a second set of eyes, or quick problem solving.
One of the most important things to keep in mind when using AI is understanding its role in the process. AI is a tool, not a final product.
“When working with AI, I’m taking content that I’ve written myself or that I’ve collaborated on with ChatGPT. I use the word ‘collaborating’ because it’s not just ChatGPT doing the work for me,” said Biller.
Indiana Golf’s approach offers a clear starting point: begin with what you’re already doing. Look for small areas where AI can help you move faster, stay consistent, or reduce repetitive tasks. These simple adjustments can create meaningful impact without overcomplicating your process.
To see how this works in practice, including Renee walking through her exact workflow and examples in real time, tune in to the full IAGA Insider Digest video.