| The Colorado Golf Association started an influencer marketing campaign with Kenzie O’Connell earlier this year. We reached out to the CGA and Jill Marks, Communications Manager, to gain insight into their strategy behind the partnership and the results to date.
Q: What were the objectives behind this partnership?
A: We had several goals with this partnership – to raise awareness about who the CGA is, increase our followings on Instagram and Twitter, and engage with a Colorado golf influencer to be present at several events throughout the season.
Q: What was the strategy behind this idea/partnership?
A: We reached out to Kenzie O’Connell via Instagram, who has 151k followers on that platform, asking if this was something she would be interested in pursuing. From there, we planned out the different types of posts she would be putting up or sharing from the CGA’s page for the season, which includes promotions for our Dream Golf Vacation Raffle and various membership engagement events. Kenzie posts using suggested talking points from the CGA and, in the case of Instagram, adds CGA’s page as a collaborator. We touch base every few weeks to review upcoming posts and additional engagement opportunities.
Q: What type of results have you seen so far?
A: So far, we have seen increased engagement and followings after every post on both platforms. We are still at the beginning of our partnership. Still, as we continue into our golf season, we are excited to see her represent the CGA at some of our member events and her affiliation with the CGA on social media. |
