To make it easier for our member associations to engage with each other on social media, we’ve created a master list of all Facebook, Twitter, and Instagram accounts. You can access the spreadsheet at this link. Feel free to bookmark this and reference it whenever needed.
At the IAGA, we’re planning to start sharing/re-posting member association content on social media, so let us know if there’s anything you’d like to see featured.
Mass Golf recently launched a new video series, and we wanted to feature their thoughts and strategy for IAGA members. See a brief Q&A with Catherine Carmignani, Director of Communications & Marketing at Mass Golf.
The Mass Golfer: Episode 1 features a recap of the 2021 season in Massachusetts, a look into the current season and the recent U.S. Open at The Country Club in Brookline, MA.
Watch it here: https://www.youtube.com/watch?v=AhGcWkpuv_Q
Q: Give us the background on the series, how it came about, and how it’s being produced/edited?
A: One of our Mass Golf members, who is a Broadcast and Content Producer, approached us a year ago with a concept to do a Mass Golf television series. He is the Executive Producer of a show called Golf Destinations that airs on NESN (New England Sports Network), our local regional sports network and is well known within the region for other television series as well. The concept turned into an initial pilot episode as a proof of concept for future consideration. Our Executive Producer worked with us through ideation, storyboarding, script writing, filming, and editing. There was a unique division of labor on this pilot. Stephen Hanjack, Assistant Director of Strategic Communications at Mass Golf, and I were extremely hands-on in every aspect of the show including the development and organization of the episode, i.e. segment topics, order of content, narrative, etc. Beyond production, Stephen was pulling together content for final editing as well given the amount of usable video footage we had from various events and projects. At the end of the day, it is a Mass Golf product, and we hired an outside party to serve as the Executive Producer and Editor of the show. They handle the broadcast relationship as well. Stephen and I are listed as Producers of the show, but in total there were about 7 people who worked behind the scenes on the show.
Q: Do you have any advice for other IAGA member associations looking to do something similar?
A: A lot of work goes into producing a 30-minute television show. If you have a vision, financial support, and can connect with local experts in the broadcast television space, the exploratory phase is a worthwhile exercise to go through. When it comes to evaluating the cost of production and broadcasting, you’ll need to determine how a piece of content like this could add value to your Association. Our hope was to reach new audiences, share our narrative, and build even more brand credibility. It is a great value add for sponsors and partners as well. There are a lot of sellable assets that can be built into the episode, beyond the commercial spaces, but we were moderate in our use of these opportunities in order to let some of our more prominent partners and programs shine. We’ve received an incredible amount of positive response from this initial episode and will begin to take the next steps towards determining what a sustainable model would be for future content pieces like this. This was an educational experience for us, and we had a good partner who was willing to work as a team vs a hired contractor.
Rick Rangel will serve as the Oregon Golf Association‘s Chief Executive Officer, the OGA’s Executive Committee recently announced. Rangel, 41, replaces outgoing CEO Barb Trammell, who retired after serving in the role since 2007.
Rangel spent the last 11 years at the Northern California Golf Association in roles of increasing responsibility overseeing the organization’s membership and growth initiatives.
“Barb Trammell has left a foundation of sustainable success, and I am honored to follow in her footsteps,” Rangel said. “I would like to thank the executive committee for the opportunity to embark on carrying on the rich history of the OGA. I look forward to growing the game and supporting the OGA vision of enriching lifestyles through golf within the communities we serve.”
Rangel most recently served as the NCGA’s Director of Growth, where he comprehensively managed member engagement, acquisition, and retention programs. Additionally, he oversaw all forward-facing communications, revenue-generating marketing, advertising, sales, and membership growth.
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The IAGA is accepting nominations for the 2022 IAGA Distinguished Service Award. Below are details regarding this award and the nomination process.
Criteria and Guidelines for Nominations: The ideal candidate will have made a positive impact on their golf community locally, regionally and/or nationally and will exemplify true professionalism through possessing many of the following characteristics, including, but not limited to:
Nomination Process
To nominate an individual for the IAGA Distinguished Service Award, please click HERE.
Deadline for Nominations
Thursday, June 16
Past Recipients
Click HERE to view past recipients of the IAGA Distinguished Service Award.
Best regards,
IAGA Nominating Committee
One of the common challenges with social media is creating a cohesive design aesthetic that translates from your logo to your website, email, and social media channels. Within the last few years, Canva.com has become an easy alternative to Photoshop that requires a lot less training to create graphics for your brand.
The pro platform is less than $15 per month, and it gives you the option to upload your brand’s official logo and fonts in order to easily create matching graphics and templates. The pro version of Canva also offers a ton of pre-made graphics already sized for the correct social media platforms, which makes it easy to produce professional looking designs in a small amount of time.
If you have any questions about how to best leverage Canva, please contact Preston McClellan at pmcclellan@iaga.org.
By Preston McClellan, IAGA Consultant
Twitter has been in the news a lot recently for many reasons, and it should still be a pillar of your content and marketing strategies. There is an extremely strong and active community of millennials on Twitter that are passionate about golf – many of which compete in amateur events at some of the IAGA member associations.
The challenge on Twitter comes when you try to reach new people and expand your audience. Oftentimes, people think you have to rely on going viral, while the more effective strategy of small engagement wins is much more effective. What does that mean?
Two social media strategies that are effective on Twitter:
The Georgia State Golf Association’s (GSGA) Foundation recently held an online auction to raise money for its scholarship programs. The GSGA solicited member clubs to donate rounds of golf and a few unique travel experiences provided by their auction platform host TravelPledge were also included.
This fundraising effort has raised over $100K in the last two years. The GSGA promoted the auction through various member communications and social media ads. In addition, their auction partner (TravelPledge) has a large group of past bidders that are alerted when auctions like this go live. This access to past bidders resulted in even more bidding this year compared to 2021.
The GSGA also offered runner-up matching bids for a handful of items that allowed a donated round or experience to be doubled at the end. Click HERE if you would like to view the GSGA Foundation Auction site.
To learn more about this program, reach out to the GSGA’s Director of Development Tripp Pendergast at tpendergast@gsga.org.
In case you didn’t know, there are so many talented people working across all of the IAGA member associations. Starting this week, we will highlight a staff member at an IAGA Member Association each week in the IAGA Weekly Digest.
First up: Julia Potter-Bobb, Director of Member Services at Indiana Golf.
Hometown: Granger, IN
Current Title: Director of Business Operations & Membership for Indiana Golf
On Course successes: Two time USGA Women’s Mid-Am Champion, 5 time State Am Champion, 9 time IWGA Women’s Player of the Year, 2020 Doubles Golf Champion (Mixed Division) with my husband Kiel
Work Successes: Recently, Julia and the team at Indiana Golf have worked to rebrand their membership program to focus more on member benefits. In addition, they have started the Indiana Golf Team Series to attract a more casual type of golfers with the net scramble format. Lastly, Indiana Golf has recently partnered with NextGen golf to use one of the Indiana events as their state qualifier for their national championship in 2022.
Broomall, PA — Access Development, North America’s largest discount loyalty network, today announced they have become a corporate partner of the International Association of Golf Administrators (IAGA).
“Access Development is excited to announce this new partnership with the IAGA. We look forward to adding substantial, instant value to all member associations of the IAGA through our private label network of merchant discounts,” said Brad Conner, Senior Director Wholesale Travel for Access Development.. “The Access® merchant network does more than just save people money. For nearly four decades, organizations have leveraged Access to build loyalty, improve retention and increase revenue – business goals we’re confident we can help IAGA associations achieve as well.”
“The IAGA is thrilled to partner with Access Development. The IAGA membership is comprised of state, provincial, regional, and national golf associations. Our member associations continually seek out additional member benefit offerings, and Access Development certainly fills that need with their white label member benefit discount program. We already have members associations onboarding with them, and the IAGA is excited to see more organizations take advantage of this program,” said Bill Walker, Executive Director for the IAGA.
About Access Development
For over 35 years, Access Development has helped organizations connect with their customers and build revenue, engagement and loyalty through cash-back rewards, employee perks, and membership discount programs. The company’s private discount network of over 850,000 merchant locations is North America’s largest, providing discounts and rewards of up to 50% on everyday purchases. For more information on Access, please visit https://www.accessdevelopment.
About the IAGA
The International Association of Golf Administrators (IAGA), formed in 1968, serves as the industry trade organization whose mission is to advance the game of golf and serve those who play it by representing and developing those who lead it. The organization is comprised of over 80 golf associations that represent over 800 industry professionals as well as nearly 3M plus golfers across North America. The IAGA provides educational and networking opportunities and business resources to further its member organizations.
