Written by IAGA

Golf Ontario – Canadian Open

Golf Ontario’s Chief Marketing Officer, Nick Taylor talked with us about how he used the Canadian Open as a way to highlight the many connections between the event and Golf Ontario.

Nick and his team obtained media credentials for this year’s event to highlight the 11 Ontario natives among the 21 Canadians that were in the field. The team wrote three articles on the competitors, ensuring they mentioned the clubs they were from (their core customer group).

Nick and his team were also able to leverage a partnership with Golf Talk Canada to appear live on TSN’s TV broadcast to discuss their new member acquisition campaign and fundraising department.

See the link below for the segment on Golf Talk Canada.
www.youtube.com/watch?v=NISLb0FjhaE

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Written by IAGA

Golf Space Collective and IAGA Announce Partnership 

 

FOR IMMEDIATE RELEASE

Golf Space Collective (GSC), a leading provider of golf marketing solutions, and the International Association of Golf Administrators (IAGA) announced an official partnership today. Under the agreement, GSC will offer discounted digital marketing services to all IAGA member associations and assist the IAGA with its missions of serving its member associations.

This partnership will provide IAGA members with access to a wide range of marketing services, including digital advertising, social media management, email marketing, CRM management, content creation, and more.

“The IAGA and its member associations are at the core of what the game of golf is all about,” said Preston McClellan, Managing Partner for Golf Space Collective. “We couldn’t be more excited to get further involved.”

The International Association of Golf Administrators is a non-profit organization that represents golf administrators. The organization is dedicated to promoting the game of golf and increasing participation at all levels.

“We are thrilled to expand our relationship with the Golf Space Collective.  We have had a great experience working with GSC internally on IAGA specific initiatives and see this partnership as a win-win,” said Bill Walker, Executive Director of the IAGA. “Their expertise in golf marketing will be a valuable asset to our members, and we look forward to working with them to promote the game of golf and increase participation at all levels.”

GSC currently works with the Texas Golf Association, the Francis Ouimet Scholarship Fund, Southern Nevada Golf Association and has done projects with the Southern California Golf Association, Golf Ontario, and other IAGA member associations.

“Joining forces with Golf Space Collective was one of the best decisions we’ve made,” said Stacy Dennis, Executive Director of the Texas Golf Association. “Preston, Micah, and their talented team made an impact from Day One. The depth of their technical experience and innovative ideas have made all of our marketing efforts more effective. It’s been a great partnership. I recommend them to any organization looking to grow its brand and membership.”

“We’ve been working with Preston and the team at GSC for over a year now, and we love how simple the process is,” Colin McGuire, Executive Director of the Francis Ouimet Scholarship Fund, said. “Whether it’s design, editing, strategy, or something else, we always appreciate how easy it is to work with the team and get real, actionable results.”

About Golf Space Collective

Golf Space Collective is the industry’s first full-service digital marketing agency focused only on golf. Founded by three lifelong golfers turned marketing experts, GSC helps golf courses, golf associations, and golf-related businesses increase their visibility, reach their target audience, and generate more revenue. GSC’s services include digital advertising, social media management, and content creation.

About International Association of Golf Administrators

The International Association of Golf Administrators (IAGA) is a non-profit organization that represents golf administrators from around the world. The organization is dedicated to promoting the game of golf and increasing participation at all levels.

For more information, please contact:

Preston McClellan
Golf Space Collective
Email: preston@golfspacecollective.com

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Written by IAGA

GSGA Sees Large Increase in Online Auction Contributions with Use of TravelPledge

 

The Georgia State Golf Association recently held its third annual online auction to raise money for its Foundation. The GSGA solicited its clubs to donate rounds of golf and also auctioned several unique travel experiences.

TravelPledge Auctions provided the GSGA with proven, feature-packed auction software that is free for verified 501(c)(3) organizations. TravelPledge presented at last year’s IAGA Conference. In addition to the GSGA, the free auction software is also used by Youth on Course to run their national auction as well as Payne Stewart, AJGA, US Kids, and several other large golf organizations.

(Below is an example of what the platform looks like)

The GSGA increased its net dollars raised in 2023 to just over $80,000–approximately $40,000 was raised in 2021 and $60,000 in 2022. This additional income over the last few years was used to support the GSGA Foundation and has required a little bit of work by GSGA staff on the front end securing rounds and posting them onto the online platform. The GSGA has found that once a facility commits to supporting this effort they are in long-term and a simple email confirmation in subsequent years is all that is needed to prompt a facility’s continued support.

To maximize donations, the GSGA sold golf to runner-up matching bids for a handful of items that allowed a donated round or experience to be doubled at the end of the auction, but what really drove up bids this year was the “popcorn” bidding feature which keeps the auction going past the deadline by allowing active bidders to continue bidding until no bids are received for 10 minutes.

The GSGA promoted the auction to its membership through email, social media, and purchased social media advertising. TravelPledge sent communications to their network of bidders – a group of nearly 11,000 past bidders (from all over the US) who are also alerted when bucket list experiences are posted by nonprofits like the GSGA. This additional exposure proved to be quite valuable.

Feel free to visit the GSGA Foundation auction at gsga.travelpledgeauctions.com/Event to see the auction results and to click on items to see how they were set up.

Questions for the GSGA related to their auction can be directed to Chandler Kowalski (ckowalski@gsga.org) or for more information on TravelPledge Auctions, contact Alex McDonald (alex@travelpledge.com).

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Written by IAGA

SCGA Taps Influencer for U.S. Open Ticket Giveaway

 

When the U.S. Open is in your backyard, you have the opportunity to reach new audiences. We want to highlight one way the SCGA is doing that by partnering with a popular influencer for a U.S. Open Ticket giveaway.

Most professional events that take place in your states and regions would love access to your membership and followers. Leveraging partnerships/collaborations with both the event and local influencers is a great way to give back to your members and reach new audiences at the same time.

Click here or the image below to see the Instagram Reel.

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Written by IAGA

Indiana Golf Staff Compete in USGA Championship

 

The USGA hosted the 8th U.S. Women’s Four-Ball at The Home Course in Dupont, Washington. The championship was held from May 13th-17th in the Pacific Northwest.

It was brought to our attention by Indiana Golf that they would have two staff members participating in the event on two separate teams. Julia Potter-Bobb teamed up with Kelsey Chugg and Paxton Manns partnered with Annika Haynes. Paxton Manns, Junior Golf Director of Indiana Golf, was new to the USGA competition as it was her first event. Julia Potter-Bobb, Director of Business Operations and Membership, is no stranger to USGA events as she is a two-time U.S. Women’s Mid-Am Champion.

Indiana Golf put together a great 3-minute video featuring the players and also Executive Director, Mike David talking about their great achievement.

Subscribe to the Indiana Golf YouTube Channel and see the video here – www.youtube.com/watch?v=HHZG0oOPIKk

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Written by IAGA

Member Association Social Media Highlight: Wisconsin State Golf Association

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Rob Jansen, Executive Director of the Wisconsin State Golf Association was part of an eight-part video series in collaboration with Kyle C Walton, Links Land Photo, and Gimme Golf Studio. They joined forces to make some great video content highlighting Wisconsin’s 10 top-100 public golf courses titled Wisconsin Captured. With goals to feature the great golf courses in Wisconsin to draw tourist play and share what makes golf great in their home state. By clicking on the image or link below, you can see what has been released of the video series thus far on the WSGA Instagram account.

www.instagram.com/wsgagolf

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Written by IAGA

9 Core Elements of a Brand Strategy

 

 

This week, we wanted to feature a part of one of our presentations from the Las Vegas Regional meeting last week. Bryan Ford, the Creative Director at Golf Space Collective, shared the 9 core elements of a brand strategy:

  1. Brand purpose: This defines the reason why the company exists and what it wants to achieve.
  2. Brand positioning: This describes how the brand is different from its competitors and why customers should choose it.
  3. Brand promise: This is a statement that communicates what customers can expect from the brand.
  4. Brand personality: This defines the brand’s human characteristics and tone of voice.
  5. Target audience: This identifies the specific group of people the brand wants to reach and connect with.
  6. Brand story: This is a narrative that communicates the brand’s history, values, and mission.
  7. Brand visual identity: This includes the brand’s logo, color palette, typography, and other visual elements.
  8. Brand messaging: This is a consistent and cohesive message that communicates the brand’s values and benefits to the target audience.
  9. Brand experience: This is how the brand is perceived by customers when they interact with it, including the product or service, customer service, and overall experience.

By developing a brand strategy that incorporates these 9 core elements, a company can create a strong and consistent brand that resonates with its target audience and helps achieve its business goals.

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Written by IAGA

Partner Spotlight: Tournament Solutions

 

 

Tournament Solutions, a leading provider of promotional products and merchandise solutions, has enjoyed a mutually beneficial relationship with the International Association of Golf Administrators (IAGA) for the past 10 years.

As a sponsor of the IAGA, Tournament Solutions has participated in and supported the IAGA Annual Conference and helped bring on new sponsors. This partnership has allowed Tournament Solutions to exponentially grow its business with nearly all the IAGA association members.

For IAGA member associations, the partnership creates an awareness of what Tournament Solutions can provide for their merchandise needs and requirements. Tournament Solutions provides an effective and efficient merchandise platform for IAGA members, which is very helpful to them, particularly as their seasons go into “overdrive”.

As a result of the long-term partnership with the IAGA, Tournament Solutions has seen exponential sales growth with the IAGA association members, making it a significant segment of the company’s overall business.

Tournament Solutions has worked with most of the state golf associations and has been the “Official Gift & Award Company” of Mass Golf for a number of years. This has provided the company with a front-row seat to what these golf associations do to grow the game of golf. The vast number of programs that they conduct and the tournaments they manage and activate is incredible. Their passion for golf and growing the game is clearly evident in all they do.

In summary, the partnership between Tournament Solutions and the IAGA has been mutually beneficial. IAGA member associations can benefit from the partnership by taking advantage of Tournament Solutions’ effective and efficient merchandise platform. The long-term partnership has resulted in exponential sales growth for Tournament Solutions with the IAGA association members, making it a significant segment of the company’s overall business.

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Written by IAGA

Member Association Social Media Best Practices: Texas Golf Association

 

 

 

Key Social Media Marketing Best Practices:

  • Add Graphics – The Championship graphic shown in the Legends Jr Tour image is put together well with a good photo and simple graphics overlaid. It makes the image pop and gives it a “Tour” type feel making the players more prone to share and increase reach.
  • Feature your staff – As shown in the Texas Golf Association post, the staff is what helps Associations succeed. Yes, the players are important but the staff is also. Highlight make them personalized so when players come to events, they feel more comfortable with the staff at check-in.
  • Optimize text and gain more readers by breaking up lines and posting different text content per platform. Legends Junior Tour shown on Instagram is shorter with more use of emojis. Texas Golf Association shown on Facebook is longer and more in-depth.

Both examples shown above are fun ways to engage on social and are easy to replicate by all Member Associations.

Links to both posts for additional context can be found below
www.facebook.com/TexasGolfAssociation/posts/…
www.instagram.com/p/Cp1GtvrNZTC/…

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Written by IAGA

Middle Atlantic Golf Association and Washington Metropolitan Golf Association Name David “Moose” Brown Executive Director

 

 

ARNOLD, MD – January 3, 2023 – The Middle Atlantic Golf Association (MAGA) and the Washington Metropolitan Golf Association (WMGA) announced today that they have named David “Moose” Brown Executive Director.

Brown will run the daily operations of both organizations which includes managing and overseeing tournaments and events, driving new membership, and working with the boards of directors on strategic direction. Brown will oversee about 70 volunteers and report to the boards of each organization.

“I am excited and honored with the opportunity to head both organizations that have been dedicated to promoting the game of golf in the region,” Brown said. “I have been around golf most of my life and I am looking forward to working with both boards to rejuvenate and continue the great traditions of both organizations.”

Brown succeeds Michael Cumberpatch who is retiring.  He has been Executive Director of both organizations since 2015. He will continue as a volunteer.

“I am very excited to have Moose coming on board as my successor to take the helm of both associations,” Cumberpatch said. “His passion for and knowledge of the game combined with a very strong background in sales and business development will ensure the continued growth and future well being of both the MAGA and WMGA.”

“Both associations continue to grow and excel at promoting amateur golf and supporting the game by working with and assisting multiple organizations and golf associations,” Cumberpatch continued.  “It has been a privilege to partner with so many outstanding golf organizations and to lead an excellent group of dedicated, selfless golf volunteers. It has been a very rewarding journey that will continue in retirement as an active volunteer.”

Ron Bubes, President of MAGA, said the organization is “excited that Moose Brown will be leading us going forward.  With great gratitude we want to thank Mike Cumberpatch for his leadership and friendship for the past seven years and wish him the best in retirement.  We are thrilled he will continue to be involved as a volunteer and will continue to oversee the US Open Final Qualifier that has been held at Woodmont CC since 1987.”

Bruce Nordstrom, President of WMGA, said the organization is “thrilled to have Moose Brown come on board.  The depth and breadth of his background in golf is one of the things that drew us to him.  He has some ideas that we feel will build on our efforts to grow the game of golf in the Washington Metropolitan area.  Our thanks to Mike Cumberpatch for his leadership and dedication to the WMGA and amateur golf these past years.”

A native Baltimorean, Brown was President of the Maryland State Golf Association in 2021 and a board member for nine years. He was also Chairman of the Tournament and Competitions Committee and Budget and Executive Committee.

A four-year starter on the University of Akron’s golf team, Brown qualified for six United States Golf Association events that included the U.S. Junior in 1985, U.S. Amateur in 1987, U.S. Open in 1993, and the U.S. Mid-Amateur in 2004 and 2005. Brown was Maryland’s captain for the 2005 State Team Matches. He won the Maryland State Golf Association Mid-Amateur in 2003.

He has been working in business development at Advanced Packaging, Inc. in Baltimore for the last 17.5 years. He resides in Towson with his wife and daughter.

About the Middle Atlantic Golf Association

The Middle Atlantic Golf Association is one of the oldest amateur golf organizations in the country.  It was founded in 1902 for the purpose of promoting the game of golf, upholding the traditions and spirits of the game, and providing competitions for its members.  Its member clubs, approximately 125, are in Maryland, Virginia, West Virginia, and Delaware. In addition to its own events, each year it conducts on behalf of the USGA four championship qualifiers:  U. S. Open final qualifying, U.S. Junior Amateur qualifying, U. S. Women’s Amateur Qualifying, and, in the even years U. S. Senior Amateur qualifying, and in the odd years, U. S. Senior Open qualifying. For more information click: Middle Atlantic Golf Association.

About the Washington Metropolitan Golf Association

 The WMGA is comprised of member golf clubs within the District of Columbia, the Maryland counties of Anne Arundel, Calvert, Charles, Frederick, Howard, Montgomery, Prince Georges, St. Mary’s, and Washington; the Virginia counties of Arlington, Fairfax, Fauquier, Loudoun, Prince William and Stafford; and the independent cities within these Virginia counties. The WMGA and its predecessor (District of Columbia Golf Association) have been serving Washington area golfers for over 100 years. The WMGA is active in providing Rules of Golf education to – its member clubs, high school golf teams, college golf teams, and other allied organizations including The First Tee and The Special Olympics of Maryland. For more information click: Washington Metropolitan Golf Association

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