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This week, we wanted to feature a part of one of our presentations from the Las Vegas Regional meeting last week. Bryan Ford, the Creative Director at Golf Space Collective, shared the 9 core elements of a brand strategy:
- Brand purpose: This defines the reason why the company exists and what it wants to achieve.
- Brand positioning: This describes how the brand is different from its competitors and why customers should choose it.
- Brand promise: This is a statement that communicates what customers can expect from the brand.
- Brand personality: This defines the brand’s human characteristics and tone of voice.
- Target audience: This identifies the specific group of people the brand wants to reach and connect with.
- Brand story: This is a narrative that communicates the brand’s history, values, and mission.
- Brand visual identity: This includes the brand’s logo, color palette, typography, and other visual elements.
- Brand messaging: This is a consistent and cohesive message that communicates the brand’s values and benefits to the target audience.
- Brand experience: This is how the brand is perceived by customers when they interact with it, including the product or service, customer service, and overall experience.
By developing a brand strategy that incorporates these 9 core elements, a company can create a strong and consistent brand that resonates with its target audience and helps achieve its business goals. |
