IAGA Insider Digest Series
Washington Golf Foundation: Purpose First
At the heart of Washington Golf Foundation’s remarkable growth is a clear, compelling focus on purpose—what they call “the why.” This purposeful approach is what Director of Development and Donor Engagement Matt Brown believes has helped the foundation not only amplify its impact but also build deeper connections with the golf community and beyond.
“The ‘why’ is the foundation for everything we do,” Matt explains. “It guides our messaging, shapes how we engage donors and partners, and ultimately fuels our ability to grow the game by aligning people with a mission they can believe in.” For the Washington Golf Foundation, this means not just promoting the sport, but using golf as a tool for community development, youth empowerment, and inclusion.
The foundation’s messaging strategy is deeply rooted in this concept of purpose. Rather than focusing solely on programs or events, Washington Golf communicates the values and outcomes behind their work. This helps potential supporters see golf as more than a game—it’s a platform for positive change. By focusing on ‘the why’, they create a compelling story that resonates with diverse audiences, from longtime golfers and industry insiders to newcomers who might not yet understand golf’s broader impact.
Matt shares how this clarity has helped them break through traditional fundraising barriers: “When donors understand the real difference their support makes—not just in rounds played but in lives changed—they become more invested. We’ve found that storytelling grounded in purpose builds trust and long-term relationships.”
Integral to Washington Golf Foundation’s growth journey has been its partnership with Resolute Philanthropy. Chris Baiocchi, Founder and CEO of Resolute Philanthropy, has worked closely with Matt and the foundation team to sharpen their strategy and messaging. “Our role is to help organizations like the Washington Golf Foundation get crystal clear on their mission and how they communicate it,” Chris says. “The toughest part is often asking the right questions—why do you exist, who are you really serving, and why should a donor support you? Once those are clear, everything else flows.”
Chris emphasizes that a purpose-first approach isn’t just a fundraising tactic—it’s a leadership mindset that shapes every aspect of the organization. “Without a strong sense of purpose, even the best programs can struggle to find support or sustain momentum. Purpose fuels passion, aligns teams, and attracts partners who share the vision.”
One key strategy Washington Golf Foundation has implemented is intentionally crafting messaging that speaks to emotions and values, not just facts and figures. This approach includes sharing personal stories from program participants, community partners, and donors—giving a human face to the foundation’s work. Matt explains, “People want to connect with stories that inspire them and that reflect their values. When we highlight real lives impacted by golf, it creates an emotional connection that numbers alone can’t.”
Washington Golf also prioritizes clear, consistent communication across all platforms—from social media and newsletters to events and direct outreach. This consistency ensures that their ‘why’ remains front and center, reinforcing the foundation’s mission at every touchpoint. Matt notes, “We work hard to make sure every message, no matter where it’s delivered, echoes our core purpose. That unified voice helps build a strong, recognizable brand.”
Looking ahead, Washington Golf Foundation plans to build on this momentum by expanding its storytelling capabilities and developing new engagement opportunities that deepen connections with supporters. This includes integrating digital tools for donor interaction, launching targeted campaigns that highlight specific impact areas, and creating forums for community dialogue. Matt shares, “We want to evolve with the times but always stay true to our purpose. That balance is what will keep us growing and making a difference.”
The foundation’s success offers a valuable blueprint for other allied golf associations seeking to amplify their impact. Starting with purpose as the foundation, being intentional and authentic in messaging, and seeking partnerships that challenge and refine your approach can lead to sustainable growth and deeper engagement.
As Matt puts it, “When your foundation is purpose-driven, growth follows naturally, and the impact lasts. It’s about more than just raising funds—it’s about inspiring a community and building a legacy.”
For more information about WA Golf’s Purpose First initiative or to explore ways your association can pursue similar impact-driven work, feel free to reach out:
Director of Development & Donor Engagement, WA Golf
CEO & Founder, Resolute Philanthropy
By: Santana Shipley