Launching ‘Golf’s Next Gen’: A Pathway into the Podcasting World with the AJGA
Reaching people across different mediums is crucial for golf brands today, and that means creating different types of content when it makes sense. This week, we’ll dive into the AJGA’s podcast strategy and why they feel it’s an important part of their media mix.
In our discussion with Tim Jackman and Thomas Harrison, two integral members of the American Junior Golf Association (AJGA), we delved into their transformative journey with the launch of their “Golf’s Next Gen” podcast. Their venture into podcasting was a culmination of years of discussion within the AJGA, finally crystallizing amidst the evolving landscape of digital media.
“We had talked about the podcast for probably ten, almost 11 years now,” Vice President of Communications, Tim Jackman reflected. He added “We like to get things into a position where they’re almost perfect before we launch them.” However, spurred by the surge in podcast popularity, and accelerated by the pandemic, they decided to take the leap and introduce their own podcast to the public.
They described the podcast’s format, initially focused on current events in golf and interviews with AJGA juniors. “We want to showcase our juniors’ stories and provide insights into what makes them successful,” Tim emphasized. “It’s not just about information but also making it entertaining and relatable.”
Reflecting on their journey, Thomas Harrison, Director of Tournament Operations, mentioned how they started planning with a makeshift set up before upgrading to a conference room with visuals and multiple camera angles for a more professional look. The two recognized challenges with production such as technical issues but stressed the importance of adapting and improving every single episode.
Adapting to better meet the interests of your desired audience and purpose for production is crucial for success in the world of digital media, and that is exactly what the AJGA did. They highlighted the pivotal role of receptivity to feedback in refining their approach, contrasting it with the temptation to rest on early successes. Following the launch of their initial episodes, they diligently sought perspectives not only internally but also from trusted junior players, sponsors, and other stakeholders. This inclusive feedback loop guided enhancements across technical domains such as audio engineering and studio aesthetics.They recounted the challenges of transforming a gallery-like space into a functional podcast studio, navigating the ongoing process of experimentation and adaptation. Despite the early adjustments, they expressed satisfaction with the tangible strides achieved in their podcast’s early stage.
Looking forward, their vision includes broadening the podcast’s scope to encompass a diverse array of guests, from alumni and professional players to coaches. “Our aim is to explore various facets of junior golf, ranging from strategies for mental fortitude to practical recruitment insights,” Thomas said. “We strive to equip our audience with valuable tools to enhance their golfing journey.”
In our discussion on future episodes, they revealed plans to feature compelling figures like Yana Wilson and highlighted their intent to share compelling narratives from the AJGA community. “There’s an abundance of remarkable stories within our midst,” Tim noted. “Each episode aims to forge a personal connection with our listeners.”
Looking at podcast frequency, they aspire to transition from once per month to a biweekly schedule in the future, emphasizing the importance of consistency while remaining relevant. Furthermore, they expressed enthusiasm for potential collaborations to amplify the podcast’s influence.
Dispensing guidance to aspiring podcasters, Tim stressed the significance of enjoyment and niche discovery and Thomas echoed that sentiment. Additionally, he emphasized the importance of focusing on what benefits your specific audience and continuing to evolve based on those findings.
In concluding our conversation, the pair conveyed optimism about the podcast’s trajectory and encouraged others to embark on their podcasting ventures. “You never know where it might lead,” Tim remarked.
In summary, “Golf’s Next Gen” pledges to deliver a thought-provoking and immersive podcast experience, dedicated to showcasing junior golf talent and narratives while offering practical counsel and inspiration to its audience.
By: Santana Shipley