Wisconsin’s Golfing Showcase: The Dream Loop Unveiled
With Wisconsin boasting some of the nation’s finest courses, it was only a matter of time before they took center stage.
In our conversation with Wisconsin State Golf Association, Executive Director, Rob Jansen we dived into their recent collaboration with No Laying up that led to a showcase of the state’s golfing treasures like never before. Curious about the origins of this collaboration? It all started with a spark of imagination from the WSGA.
“With Wisconsin having 10 courses on America’s 100 Greatest Public Courses list, we thought they could all be played over 2 days if someone was crazy enough to try, and that it could generate some good buzz for the state if it worked” shared WSGA Executive Director, Rob Jansen.
He added “Our main goal was to generate as many impressions as possible with the hope that it would lead to more people coming to Wisconsin to golf in the future.”
With No Laying Up’s younger, golf-focused audience and reach, the WSGA knew it would be able to get its brand story across in a new and exciting way.
After wrangling schedules and coaxing courses to get on board, the WSGA still needed to convince two golfers to join in on this endeavor. Thankfully D.J. Piehowski from No Laying Up was quickly on board and decided to reach out to Stephen Watson with Bally Sports Wisconsin to be his second, who ended up being game for the challenge as well.
With a helping hand from a Travel Wisconsin grant (more on this process in our video!), the project set its sights on maxing out impressions and leveraging No Laying Up’s reach.
“Having No Laying Up involved helped us reach a much larger audience than we could have on our own, so once they were in, we invested a little more into our video production to try to make sure we were maximizing the opportunity” said Jansen.
What began as a 10-minute recap video soon turned into a much larger project, fueled by the breathtaking allure of Wisconsin’s courses and an array of captivating footage. The result? A 60-minute documentary titled “The Dream Loop” showcasing the beauty of Wisconsin golf in all its glory.
The response of this project has been truly remarkable. “We’ve had close to 500K views of the teaser trailer, 75K views of the documentary, and over 3 million total impressions from the project” said Jansen. “The Dream Loop ” has added a great deal to the overall reputation of the WSGA, promoting the association as more than simply tournaments, rules, and handicapping. Jansen highlighted “We’re trying to promote Wisconsin Golf in other creative ways and the ten courses involved were really excited about the final project, so those relationships are another added bonus.”
Jansen expressed his gratitude for the overwhelming support from the AGA community. The Texas Golf Association, CDGA, and GAP all shared the completed project with their followers, while other associations reached out to express their enjoyment and commend the endeavor.
With the resounding success of this documentary, it comes as no shock that the WSGA and No Laying Up have forged an alliance centered on Wisconsin Golf, paving the way for future collaborations. “For the first time, No Laying Up is hosting a 36-hole stroke play event at Erin Hills, with the final round cut to the low four players, aiming to crown the best golfer at NLU” explained Jansen. Stay tuned for the exciting ways the WSGA will be contributing to this event!
By: Santana Shipley