Indiana Golf’s Video Renaissance: Collaborative Narratives in the Digital Age
In our conversation with Indiana Golf’s Executive Director, Mike David, we discussed their venture into new territory with their dynamic video initiatives. These projects, which encompass biweekly features and a fresh magazine video series led by Brian Hammons, signify a significant leap forward in storytelling. As the proud home of the Indiana Golf Association, the Indiana Section PGA, and the Indiana Golf Foundation, this organization is at the forefront of reshaping narrative in the digital age.
For two years now, Indiana Golf has captivated audiences with their Feature Friday videos, weaving together tales of triumph and inspiration from the world of golf. However, in recognizing the evolving landscape of digital storytelling, the organization has embarked on a fresh endeavor – the Indiana Golf Magazine Video Series.
“We’re always on the lookout for innovative ways to connect with our community,” David explains. “Video seems to have an unparalleled ability to engage and resonate with our audience, and Brian’s experience and knowledge of the game brings our stories to life in ways we hadn’t imagined.”
Brian Hammons, Indiana Golf’s primary liaison for video initiatives, introduced the concept of the magazine video series. Initially, the idea was to sustain their “Now on the Tee” podcast. However, after careful consideration, Mike David and his team opted to replace the podcast with the video series, fully committing to this new venture. David expressed, “We thought that the video series had more of a reach and interest for our overall membership base than the podcast was having.” He further emphasized, “We’re kind of all in on video right now. We’re shooting it every chance we get and covering as much as we possibly can with the new series and Feature Fridays.” This bold shift displays Indiana Golf’s dedication to leveraging video as a powerful medium for engaging their audience and sharing compelling stories within the community.
Looking ahead, Indiana Golf is eager to explore the depths of this venture, transcending the traditional boundaries of golf coverage. From heralding national champions to illuminating grassroots endeavors like their pioneering First Tee program, each episode of their video series promises to captivate and enlighten viewers.
Mike David elaborates on their multifaceted approach, stating, “The goal is to cover a gamut of things to make it appealing to as many people as possible.”
Amidst a plethora of thrilling advancements, such as the crowning of a national Drive, Chip, and Putt Champion and the recognition of three PGA of America National Award winners, coupled with the eager anticipation of a new headquarters, Indiana Golf’s ambitions surpass the realm of tournament coverage.
David added “Covering fun and interesting stories that a lot of people may not be aware are happening is the key for us. We want to go beyond those tournaments even though tournaments are an important part of what we do. So I think we will have a lot to cover.”
For organizations eager to embark on a similar path of innovation, Mike David offers a compelling roadmap to do so. “If you’re in the Midwest, I know Brian Hammons is eager to expand his work, making him an excellent initial point of contact,” David advises. He highlights Brian’s wealth of expertise, comfort in front of the camera, and profound understanding of the game of golf as invaluable assets.
Even beyond the Midwest, David emphasizes the potential professionals with comparable experience who may be eager to collaborate on similar projects. “Regardless of location, leveraging the expertise and networks of individuals like Brian can unveil opportunities you may not have considered, enriching your membership experience,” David asserts, casting a compelling vision of collaboration and potential across the nation’s storytelling landscape.
By: Santana Shipley