SCGA – FORE Youth

The FORE Youth 2023 U.S. Open Community Legacy campaign (https://foreyouth.org/) was the primary focus of marketing efforts in and around the U.S. Open. The SCGA, in collaboration with the USGA and The Los Angeles Country Club, launched a campaign to create a community legacy for underserved and underrepresented youth in the SoCal region. PGA Tour Pro Collin Morikawa serves as the honorary chair in the hopes of increasing access to youth programs resulting in a long-lasting impact on his hometown region. The campaign was announced via a press release on March 30, 2023.

The integrated plan supporting the FORE Youth campaign focused on owned and earned media to get the word out about the campaign and shine a light on the efforts the SCGA and SCGA Junior Golf Foundation continue to make in support of junior golf in the region. Below is a brief overview of the various executions in support of the campaign. A library of all the below activity can be found on the campaign media page (foreyouth.org/media)

OWNED
FORE Magazine – Editorial features and full-page advertising placement
Digital Media – Content and advertising placements in SCGA News, FORE Her, and eRevision
Social Media – Video storytelling highlighting JCGA Junior programming and how it will be benefitted from support from this campaign

EARNED
Radio – Interviews with SCGA Junior Golf Foundation Executive Director on three SoCal sports radio stations, including the two largest in the Los Angeles market
Legislative Statements – Program announcement from LA County Supervisor Holly J. Mitchell
Television – Story coverage on four local news stations and the Golf Channel
Print – Story coverage in local newspapers and national golf publications

For more information on any of the programs executed as part of this campaign, feel free to reach out to Jason Knybel (jknybel@scga.org).