Golf Ontario – Canadian Open
Golf Ontario’s Chief Marketing Officer, Nick Taylor talked with us about how he used the Canadian Open as a way to highlight the many connections between the event and Golf Ontario.
Nick and his team obtained media credentials for this year’s event to highlight the 11 Ontario natives among the 21 Canadians that were in the field. The team wrote three articles on the competitors, ensuring they mentioned the clubs they were from (their core customer group).
Nick and his team were also able to leverage a partnership with Golf Talk Canada to appear live on TSN’s TV broadcast to discuss their new member acquisition campaign and fundraising department.
See the link below for the segment on Golf Talk Canada.
www.youtube.com/watch?v=
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