Southern California Golf Association Launches Bradford Plays
Evan Belfi and the membership team at the SCGA launched an innovative new project last week that we wanted to highlight. The project is a YouTube series called Bradford Plays, and it spotlights the uniqueness of golf in the Southern California area while also telling some incredible member stories from within the organization.
SCGA has seen tens of thousands of new member sign ups in the past 5+ years thanks largely in part to the team’s investment into the Club side of the AGA world. The Bradford Plays series partners with a popular SoCal influencer in Bradford Wilson who goes out to different clubs having events to learn more about the origin of the club and how it is bringing in new people to the SCGA.
This series is a great example of how investing into high-quality storytelling can directly impact your association’s bottom line and membership growth goals.
At the end of the day, most people want to connect with people, not brands. The SCGA partnering with an influencer to tell human-interest stories is a great way to let SoCal golfers connect with its brand in a genuine and personalized way.
Check out the first episode of the series here: www.youtube.com/watch?v=
